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Chaindesk

How Amazon Is Trying To Get Rid Of Checkout Lines At Stores

Updated: February 24, 2025

CNBC

Summary

Fans at a Twenty One Pilots concert in Seattle experience Amazon's Just Walk Out technology at Climate Pledge Arena, allowing them to grab food and drinks without stopping to pay. Developed by Amazon, this technology has been implemented in over 35 of their stores and 200 third-party locations like NFL stadiums, revolutionizing the retail industry with a seamless and convenient shopping experience. The evolution of Just Walk Out technology, from Jeff Bezos's idea to a major retail innovation, utilizes computer vision and RFID to eliminate traditional checkout processes, although privacy and security concerns have been raised. As Amazon faces adoption challenges and competition, the future of Just Walk Out in physical retail remains uncertain, despite initial success and wide implementation in various locations.

Just Walk Out Store at Twenty One Pilots Concert

Fans at a Twenty One Pilots concert experience the Just Walk Out store technology at Climate Pledge Arena in Seattle, where they can grab food and drinks without stopping to pay.

Introduction to Just Walk Out Technology

CNBC provides a first-ever on-camera look at the Just Walk Out technology developed by Amazon at a mock store, explaining how it works similarly to other stores.

Expansion of Just Walk Out Technology

Amazon implemented Just Walk Out in over 35 of its own stores and 200 third-party stores, including NFL stadiums and more, allowing customers to walk out without traditional checkout.

Amazon's Pivot Away from Just Walk Out

Amazon changed its strategy by removing Just Walk Out from its large stores like Whole Foods, leading to speculations about its future in physical retail.

Adoption by Startups and Outsiders

Startups like AiFi and Grabango are exploring the use of Just Walk Out technology, implementing it in various locations like stadiums, arenas, and hospitals.

Development and Origins of Just Walk Out

The evolution of Just Walk Out technology traces back to Jeff Bezos's time at Amazon, showcasing its growth from an idea to a major retail innovation.

Technological Advancements in Retail Experience

The introduction of Just Walk Out aimed to revolutionize the retail industry by providing a technologically advanced and seamless shopping experience.

Usage in Fresh Stores and Grocery Retail

Amazon tested Just Walk Out in fresh stores, grocery chains, and Whole Foods, attaining success and subsequently offering the technology to external retailers.

Enhancing Retail Checkout Experience

The utilization of computer vision and RFID technology in Just Walk Out stores eliminated the traditional checkout process, improving speed and convenience for customers.

Addressing Concerns and Security Issues

Concerns regarding data privacy and security emerged with the implementation of Just Walk Out technology, prompting discussions about trust and data handling.

Future of Just Walk Out Technology

The future of Just Walk Out remains uncertain as Amazon navigates adoption challenges and the competitive landscape in the retail industry.

FAQ

Q: What is the Just Walk Out store technology?

A: Just Walk Out is a technology developed by Amazon that allows customers to grab food and drinks without stopping to pay, using a system of computer vision and RFID technology to eliminate the traditional checkout process.

Q: How does Just Walk Out technology work?

A: Just Walk Out technology works by tracking items picked up by customers using sensors and cameras, and automatically charging the customers' accounts as they exit the store, providing a seamless shopping experience.

Q: What is the history of Just Walk Out technology at Amazon?

A: Just Walk Out technology traces back to Jeff Bezos's time at Amazon and has evolved from an idea to a major retail innovation, being tested in Amazon's own stores and subsequently offered to external retailers.

Q: What are some concerns associated with Just Walk Out technology?

A: Concerns about data privacy and security have emerged with the implementation of Just Walk Out technology, leading to discussions about trust and proper handling of customer data.

Q: How has Amazon's strategy regarding Just Walk Out technology evolved?

A: Amazon initially implemented Just Walk Out in over 35 of its own stores and 200 third-party stores, but later removed it from large stores like Whole Foods, raising speculations about the future of the technology in physical retail.

Q: What are some startups exploring similar technology to Just Walk Out?

A: Startups like AiFi and Grabango are exploring the use of Just Walk Out technology in various locations such as stadiums, arenas, and hospitals, aiming to provide a technologically advanced and seamless shopping experience.

Q: How has Just Walk Out technology impacted the retail industry?

A: Just Walk Out technology aimed to revolutionize the retail industry by improving speed and convenience for customers through the elimination of the traditional checkout process, changing how customers interact with stores.

Q: What challenges does Amazon face with the adoption of Just Walk Out technology?

A: Amazon faces challenges in adopting Just Walk Out technology due to the competitive landscape in the retail industry, as well as concerns about data privacy and the overall trust in the technology.

Q: What locations have implemented Just Walk Out technology?

A: Just Walk Out technology has been implemented in various locations like stadiums, arenas, and hospitals in addition to some of Amazon's own stores and third-party retailers.

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