Module2 Processof E Commerce
Updated: February 24, 2025
Summary
The video explores the online consumer journey from connecting to a website's homepage to making a purchase. It compares browsing through products online to walking through aisles in a physical store and emphasizes the importance of a seamless experience. The process includes adding items to a virtual shopping cart, providing billing and shipping information, and ensuring customer satisfaction with secure payment processing. Overall, it provides a detailed overview of how a user interacts with an online store and completes a purchase, from start to finish.
Introduction to E-commerce Process
Exploring the journey of a consumer making a purchase online starting from connecting to the home page.
Browsing on the Website
Consumer browsing the catalog of products on the website similar to walking through the aisles of a physical store.
Choosing Items
Selected items are placed in the electronic equivalent of a shopping cart for purchase.
Payment and Order Processing
Providing a bill, shipping to the address, server receiving information, computing total cost, displaying charges, and ensuring customer satisfaction with details like credit card number.
Commerce Server Site
Overview of the merchant's website, purchase button journey, and processing network for payment processing.
Browsing and Purchasing
A user browsing and purchasing items online, from browsing on the sofa to completing the payment process.
Confirmation and Seamless Online Shopping
Finalizing the order by confirming the details and ensuring a seamless online shopping experience.
FAQ
Q: What is the process of a consumer making a purchase online?
A: The process involves connecting to the home page, browsing the catalog, selecting items, placing them in a virtual shopping cart, providing billing and shipping information, completing the payment process, and confirming the order details.
Q: How does online shopping compare to physical store shopping?
A: Online shopping is similar to walking through the aisles of a physical store, where consumers browse products and select items for purchase.
Q: What role does the server play in online shopping?
A: The server receives the consumer's information, computes the total cost, displays the charges, and ensures customer satisfaction by handling details like credit card numbers securely.
Q: Why is the processing network important in online payment processing?
A: The processing network facilitates the secure transfer of payment information between the merchant's website, the consumer's bank, and the payment gateway to complete the transaction.
Q: What is the final step in an online shopping transaction?
A: The final step involves finalizing the order by confirming all details and ensuring a seamless online shopping experience for the consumer.
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