NFQ Summit 2023 | How mobile applications can leverage your conversion rate? by Annt Phyo Thwin
Updated: November 17, 2024
Summary
The video delves into the significance of mobile apps for businesses in connecting with users. It emphasizes the advantages of mobile apps over mobile web, including unique hardware features, easy login and payments, deep linking functionality, and offline availability. The speaker explains the considerations for choosing between native and cross-platform development, architecture approaches like MVVM, backend connections, deployment processes, challenges in development, and differences between iOS and Android. Additionally, insights on progressive web apps (PWAs) and guidance on choosing between mobile apps or PWAs are provided, engaging the audience with practical considerations and the realism of PWA usage.
Introduction to Mobile Apps
The speaker introduces herself and talks about the importance of mobile apps and their prevalence in daily life. She also discusses the reasons why businesses need mobile apps to stay connected with users.
Why Mobile Apps?
This chapter delves into the reasons behind the preference for mobile apps over mobile web, highlighting statistics and the convenience and functionality that mobile apps provide to users.
Features of Mobile Devices
The speaker explains the unique hardware features available on mobile devices and how they enhance the user experience. She also discusses the importance of easy login and payments on mobile devices.
Deep Linking and Offline Availability
Deep linking functionality and the benefits of offline availability in mobile apps are discussed in this chapter. The speaker explains how deep linking works and the advantages of being able to access data offline.
Choosing Between Native and Cross-Platform Apps
The chapter covers the considerations for choosing between native and cross-platform mobile app development, based on factors like hardware utilization, team size, and time to market. The speaker also mentions examples of apps suited for each approach.
Mobile App Architecture
The speaker explains the architecture of mobile apps, focusing on clean architecture approaches and the MVVM model. She discusses the role of different layers in mobile app development.
Connectivity and Analytics
This chapter discusses how mobile apps connect to backend services, analytics tools like Firebase, and the use of Cloud messaging for push notifications. The speaker explains the deployment process and differentiates between web and mobile app deployments.
Challenges of Mobile App Development
The speaker highlights the challenges faced in mobile app development, such as device fragmentation, platform-specific requirements, and the intricacies of deploying apps on app stores. She also touches on the differences between iOS and Android development.
Conclusion
The presentation concludes with insights on features of progressive web apps (PWAs) and the practical considerations of choosing between developing a mobile app or a PWA. The speaker engages the audience with questions and discusses the realism of PWA usage.
FAQ
Q: What are some reasons why businesses need mobile apps to stay connected with users?
A: Businesses need mobile apps to stay connected with users because of the prevalence of mobile apps in daily life, the convenience and functionality they provide to users, and the unique hardware features available on mobile devices that enhance user experience.
Q: Can you explain the difference between native and cross-platform mobile app development?
A: Native mobile app development involves creating apps specifically for a single platform, like iOS or Android, while cross-platform development allows apps to be deployed on multiple platforms. Factors to consider when choosing between the two include hardware utilization, team size, and time to market.
Q: What is deep linking in the context of mobile apps?
A: Deep linking is a functionality in mobile apps that allows users to access specific content within an app directly from an external source, such as a website or another app. It enhances user experience and navigation within the app.
Q: Why is offline availability important in mobile apps?
A: Offline availability in mobile apps allows users to access content and functionality even when they do not have an internet connection. This enhances user experience, especially in areas with poor connectivity.
Q: What are the challenges faced in mobile app development?
A: Challenges in mobile app development include device fragmentation, platform-specific requirements (iOS vs. Android), and the complexities of deploying apps on various app stores. Developers also need to navigate differences between iOS and Android development.
Q: What are some considerations for choosing between developing a mobile app or a Progressive Web App (PWA)?
A: Considerations for choosing between a mobile app or a PWA include features offered by PWAs, practical considerations like development cost and time-to-market, and the target audience's preferences for mobile apps or web experiences.
Get your own AI Agent Today
Thousands of businesses worldwide are using Chaindesk Generative
AI platform.
Don't get left behind - start building your
own custom AI chatbot now!